Different ways to make a Hotel Reservation

 Different ways to make a Hotel Reservation

 Facebook

 Twitter

 Google +

 Stumbleupon

 LinkedIn

 Pinterest

Unlike the earlier times when booking a hotel room was a tedious job for the guest and one has to put a lot of effort behind that, whereas in today’s time it is a just a matter of few clicks or few calls/ e-mails etc.

As stated above there are many ways of making a hotel reservation or in a other way a hotel gets booking inflow from various sources. There are two main broadly distinguished sources as:

Online sources

Offline sources

Online Sources:

Any booking flowing through any online source is termed as online booking there are many online sources which a hotel manages these online sources are further divided into two parts i.e

Direct

Indirect

Direct Online Source:

A direct online source means where the entire booking journey is been between hotel and the customer and no other online aggregator is been involved as for eg. The booking coming through hotel website using its booking engine as in this case the customer has directly approached the hotel for his reservation through its booking engine and no other aggregator company is not been involved. For example.

If Rohit wants to book a room in hotel Capitol in Bangalore and he does a little bit of price research on various platforms and comes across the direct rates offered by Hotel Capitol on their website and decides to book it directly from there and he goes to their website and books the room through their booking engine in this entire process there has been no intervention from any of the aggregators. So, this is termed as direct online source.

Indirect Online Source:

Indirect online booking source is a booking where the booking generation source is from an aggregator or from some third party online booking platforms and against which the hotels need to pay a hefty amount of commission to the service provider.

Broadly speaking there are three main sources of indirect online bookings.

OTA’s (Online travel agents)

Meta – search engines

OTA:

As in today’s era, the main chunk of hotel business is dependent on the online travel agents as nowadays almost everybody finds it much easier to find a suitable hotel and in their budget and on top of it you can book your choice of hotel in just a few clicks.

In today’s time, more than 70% of business is generated by these online travel agents thus it also makes it just mandatory for a hotel list themselves in as many as online travel agents platforms to gain maximum visibility and stand a better chance to get a converted booking per hits. To give an example of an OTA booking is as follows.

Let’s consider the same above example where Rohit needs to book a hotel room in Bangalore he has the option of checking it in various booking platforms as MMT, booking.com, clear trip, agoda etc. these are ota or online travel agents now if Rohit decides to book his hotel room from any of these platforms, to say from booking.com then the booking of Rohit will be pushed to the hotel by booking.com and the hotel will have to pay a commission to booking.com against this service or booking.

Meta-Search Engines:

Now meta-search engines are a pool of database which it fetches from the entire search engine and whenever as a user one inputs its search query it compiles all its data and gives the result pertaining to your search as it is done in TripAdvisor and Google hotel ads. For eg. Whenever we as a user enters any hotel name in trip advisor we get all the rates in various platforms and even on its direct website etc under single window and we can choose to book from any of the options, the booking generating source in case to such booking is TripAdvisor thus, such bookings will be considered under meta-search engines.

Offline Sources:

There are various ways through which a booking can flow in, in case of offline sources. As any booking which takes place where manual intervention is required in every step is termed as offline source. To name few sources of offline booking can be through a random phone call as there are many instances where a hotel reservation centre receives many enquiry calls in a day from a direct customer asking about the room availability and best offers etc. so, any enquiry that gets materialized from such calls can be termed as offline booking. Similarly, the case can be taken for enquiry emails and most general or major share of offline booking comes from offline travel agent or from destination management companies.

Comments

Post a Comment

Popular posts from this blog

Classification of Sauces or Types of Sauces

  Classification of Sauces or Types of Sauces Béchamel Sauce or White Sauce: Béchamel   sauce , or white sauce, was a sauce most often served to the rich or to royalty. Made out of a  roux  of flour,  boiled  milk and butter, the creamy-white sauce added a smooth touch to white meats such as chicken, vegetables and eggs. In the years before refrigeration, milk products were rarely used in the  recipes  of the average French housewife. Espagnole Sauce or Brown Sauce: This sauce starts with a dark brown roux, veal stock, beef, bones, vegetables and  seasonings . It is heated, skimmed and reduced. After the initial reduction, tomato sauce is added, and the sauce is further reduced. The entire process is time-consuming, taking hours (if not days) until the sauce is ready. The flavour of Espagnole sauce is concentrated and intense, so it is rarely served directly on food. Veloute Sauce or Blond Sauce: Thickening a white stock with an a...
Read more

The importance of profit and loss statements for independent hotels

Image
  The importance of profit and loss statements for independent hotels 1. Highlighting capital flows Periodic P&L reports are essential for the success of your hotel, as they highlight where your profits are coming from and where your expenses are going. For this reason it is a key tool you want to make data-driven decisions on expenses and revenue at an operational level. 2. Understanding precisely how each department is performing Your P&L statement provides a close scrutiny of departmental performance across your hotel. It also allows you as the hotel manager to analyse this performance compared with your overall and departmental budgets per week, month, quarter or year. The key benefit is that it provides you with insights to identify financial performance weaknesses and strengths. You can then act accordingly to make improvements, such as through cutting hotel costs, enhancing underperforming areas, or investing in new revenue growth streams. The P&L is of course st...
Read more

18 Types of Service / Classification of F&B Service

  18 Types of Service / Classification of F&B Service   18 Types of Service / Classification of F&B Service Different Types of Food and Beverage Services in Hotels | Restaurants There are many different types of food and beverage service types or procedures, but the major category of the food service is  1)  Plate Service,  2)  Cart Service,  3)  Plater Service,  4)  Buffet Service and  5)  Family style service. Below is the list of different type of food and beverage service followed by hotel, resorts, restaurants, fast food establishments etc. 1. Table Service / What is a Table service? Table service is considered as a border category of service style which consists of English Service, American Service, Pre plated Service Etc. In this type of f&B service, the guest is seated at the table with laid cover and orders from the menu. The guest has to be greeted with an eye c...
Read more