Wine Peg

 Wine Peg

One round: When you have multiple people asking for either a repeat or fresh order of drinks for the entire group or set of people.

One shot: Generally refers to single, undiluted alcoholic beverage.

One peg: Again a smaller quantity of alcoholic beverage. Usually comes in two quantities, namely small peg i.e. 30 ml & large i.e. 60 ml.

Quarter: As the name suggests, it is 1/4th portion / quantity of full bottle serving.

Full: Full bottle of alcoholic beverage.

 

Small Peg                    : 30 ml

Medium Peg                :  60 ml

Large Peg                     : 90 ml

 

In India we sell liquor in 1000ml 750 ml 375 ml 180 ml 90 ml and 60ml. Thease sizes are mostly classified on the budget and consumption pattern of the consumer .

However, the manufacturer can penetrate into other segments by introducing Variations when market is segmented on price and demographic of the consumers.

For example, X premium brands (180 ml )cost u Rs 150 The same brand is also also available at Rs 75 in 90 ml. Here the consumer who have budget of Rs 100 Per day can switch over to premium brand .

Moreover consumers can swing to other segments depending on the budgets and size of bottle

The consumption pattern of 750 ml 375 ml and 180 ml is 25% 10% and 65% in order in regular segments Whereas in premium segments 750 ml leads the major role.

 

The bottle sizes of 180 ml, 375 ml and 750 ml is a globally followed standard. However, we do get 1 litre bottles as well. The 1 litre size is offered by only some liquor brands.

The bottle sizes are defined on the basis of pegs. Wherever it is, at bars or pubs or homes, people consume on the basis of pegs. These are of two types:

Small - 30 ml and Large - 60 ml.

The bottle sizes have been followed based on these pegs only:

180 ml - 3 Large Pegs or 6 Small Pegs

375 ml - 6 Large Pegs or 12 Small Pegs + 15 ml additional to match with half the size of full bottle i.e. 750 ml

750 ml - Full Bottle i.e. 12 Large Pegs + 1 Small Peg or 25 Small Pegs

So, in short, the bottle sizes are based on the pegs i.e. large or small. And this has been a long followed practice.

 

It is mainly because how a peg is Defined. Even when people consume alcohol in their homes they tend to prepare pegs and serve them.
Large peg = 60 ml.
Small peg = 30 ml.
So the bottles are made is multiples of small or large pegs.
180ml = 3 large pegs
750ml = 12 large pegs + 1 small peg
375ml ~ 6 large pegs (15ml provided extra probably to keep the amount half the size of the 750 ml bottle)
So it's a combination of keeping a bottle's volume in line with a certain number of pegs and also to divide a Liter in 4 sub categories so that people will have a number of options to choose from.

Liquor is available in many sizes in the US:

Large bottles:
- 750ml fifth, this is the "standard" size. Virtually any liquor is available in a fifth this is also the typical size used by bars.
- 1l, not uncommon but only some liquors are offered in this size.
- 1.5l or 1.75l magnum, also known as "handle" as these large bottles usually have handles or grips. This is the "bargain" size and most liquors are available in this size. Magnums are usually stocked by better liquor stores and "discount" clubs.

Small bottles:
- 187ml & 375ml "flask". These are usually in a flask-shaped bottle, and arent as common as fifths, although theyre by no means rare. A supermarket will usualy have these in the most popular brands, but many liquors are available at a specialist liquor shop in this size. They're also common at small conviencience stores.
- 50ml "mini" or "single". Usually shaped to look like a tiny version of the brand's 750ml bottle, these are common in mini-bars, planes, & trains. A limited selection is available at most liquor stores and a surprisingly wide variety can be found at a specialty shop. Theyre a great way to try higher-priced liquors too!

 

the odd sizes mentioned are Default sizes across planet earth,

Actually 500 ml and 1l are odd sizes in liquor world

1 large peg is 60 ml

3 large 180 ml

6 large 360 ml

12 large 720 ml plus 1 small peg free = 750 ml