AMLAN BASU HOTEL MANAGEMENT

Copywriting for Hotels Part 3: How to Get the Sale This is the third post in a three-part series on copywriting strategies for hotel marketers. The hospitality and tourism industries are unique, so when it comes to copywriting some slightly different tactics are needed. This series will walk you through everything you need to know about writing effective copy for any hotel.  Click here for Part 1.   Click here for Part 2. If you’ve been following along with this series you’ve learned two important lessons: How to define your hotel’s unique selling proposition (USP). How to use persuasive writing techniques to get your readers thinking about choosing your hotel. These are great skills to have, but they mean nothing if you don’t know how to convince people to reach for their wallet and book a room with you. Let’s take your website for example. Think of your website like a store. The USP and headlines you display on your online ads and in sea...

If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be found, engaged with and shared to get the word out about your business. It takes the work of expert copywriters, along with effective channel targeting and a strong understanding of the journeys and needs of your customers. Here are 5 travel copywriting examples that show why expert copywriters are so sought after. 5 travel copywriting examples from the pros 1. Personalised email marketing from Virgin Virgin Holidays has taken the concept of personalised emails a step further. We’ve all become familiar with newsletters that include our names, but Virgin has embraced the trend wholeheartedly by placing the reader at the heart of the content’s action. They open with lines like “[name], you could be having lunch in [your destination] today”, before namedropping some env...

Hotel Copy I was commissioned to create copy for a series of corporate brochures, promoting Double Tree Hotel's group rate programs. Staying within the parameters of Double Tree/Hilton Group's existing brand language, I created engaging text that addressed the four target groups; religious retreat, family reunion, team sports and tour groups. Below are samples from each fo the four brochures.