Hotel Sales & Marketing
Tips For Monitoring and Evaluating Marking Plans & Activities To measure the success of a marketing plan done by the sales and marketing teams, all marketing efforts need to be carefully measured. This will help to identify if such marking efforts were successful, cost effective and also the data can be used for future marketing activities. All marketing activities or plans need to be evaluated regularly so that any corrective actions can be taken time to time throughout the marketing cycle . Below are some of the key monitoring methods used for assessing the marking plan. 1) Market Segment Report: All reservations generated via particular market segments need to be tagged correctly to the reservation. For example, bookings generated by corporates, leisure, relocation etc. are tagged to the each reservation in order to identify which market segment the bookings were generated. 2) Source Segment Report: All reser...